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What is SEO Comprised of Today?

What is SEO Comprised of Today?

By John Eberhard Search Engine Optimization, or SEO, is the process of getting your site to rank well on search engines for certain keywords. Basically you want people to find you when they search for your products or services. The methods used to accomplish this have...
How Often Should You Redesign Your Website?

How Often Should You Redesign Your Website?

By John Eberhard How often a business website should be redesigned is a vital question every business owner or marketing director needs to answer. I think as a general rule that a business website should be fully redesigned every 3-5 years. But here are a number of...
Videos for Your Business

Videos for Your Business

By John Eberhard Videos are a powerful way to market your business. There are several different types of videos you can make for your business. Testimonial videos. These are more powerful than written testimonials because the viewer can see your client or customer....
Pay Per Click Advertising Today

Pay Per Click Advertising Today

By John Eberhard Pay per click (PPC) advertising means that you put up an ad somewhere and whenever someone clicks on the ad, you get charged. There are a number of options for pay per click advertising today. Google Ads: This can be a very good advertising medium...
Explainer Videos

Explainer Videos

By John Eberhard One of the most challenging aspects of marketing a product or service is to explain the value behind product or service simply and engagingly, especially with products or services that are not widely known or understood. Explainer videos are great for...
Facebook Marketing Today

Facebook Marketing Today

By John Eberhard Facebook can be a very effective tool in marketing a business today. There are two primary ways to market using Facebook: Create a Facebook business page, then get people to “like” the page. The people who like the page will potentially see the things...
YouTube Advertising

YouTube Advertising

By John Eberhard YouTube advertising is where you create a video that can then be displayed before other videos on YouTube. These are called pre-roll video ads, and this is done through Google Ads (Google owns YouTube). The way this works is your video will be...